MITCHELL. Prestige

Chapter I — The Proposal

Marketing
Proposal

Positioning. Presentation. Digital strategy. Negotiation.

Prepared Exclusively For

Brogan & Cassie

28 / 122–130 Old Burleigh Road, Broadbeach

3 Bed · 2 Bath · 1 Car — Fully Renovated Coastal Apartment

Mitchell. Prestige — Luxury. Service. Expertise.

Portrait of Summer Mitchell

Summer Mitchell

Managing Director & Lead Prestige Agent

Chapter IIThe Welcome

Thank you for the opportunity to represent your home.

The pages that follow outline how we will position, present and market your property to achieve the strongest possible result.

Every campaign we lead is bespoke. Every decision — from the photography brief, to the copy, to the digital cadence — is made with one outcome in mind: a premium sale.

This is the strategy for 28 / 122–130 Old Burleigh Road.

Summer Mitchell signature
Sold moment — keys, champagne and contract on marble console in a coastal Broadbeach apartment

Every premium sale begins with positioning

Chapter IIIPositioning

We are not selling an apartment.
We are selling a lifestyle.

Aerial drone imagery showcasing the property's proximity to the beach, award-winning restaurants, cafés, luxury retail, and the vibrant lifestyle amenities that define Broadbeach living.

Premium buyers do not respond to specifications first. They respond to atmosphere, narrative and lifestyle. Our positioning translates renovation quality and location into a story they can already see themselves living inside.

Chapter IVThe Buyer

Five buyers. One result.

Our campaign is engineered around the buyer profiles most likely to pay a premium. Every channel, every image, every line of copy is calibrated to reach them.

  • 01Professional couples seeking a premium coastal lifestyle
  • 02Downsizers wanting low-maintenance luxury living
  • 03Interstate buyers relocating to the Gold Coast
  • 04Lifestyle-focused owner occupiers
  • 05Investors seeking a blue-chip Broadbeach position
Twilight enhanced interior

Premium presentation

Chapter VVisual Presentation

Presentation is the defining difference between a good result and an exceptional one.

Sixteen professionally edited images — hero exterior imagery, refined coastal interiors, kitchen and bathroom detailing, lifestyle-focused moments, a full floorplan, and three aerial drone perspectives — all professionally edited and editorially graded to create a premium, elevated presentation.

Hero exterior

First impression, search prominence

Bright coastal interiors

Warm, aspirational ambience

Renovated kitchen & baths

Finish and craftsmanship

Open-plan living

Flow and natural light

Balcony lifestyle

Coastal entertaining and access to the ocean

Twilight ambience

Editorial emotion

Property Styling — LUMA Design Co.

Presentation, itemised.

Six weeks, fully styled.

A 4 week hire plus 2 complimentary weeks (6 weeks total from installation). Inventory is curated room-by-room to maximise buyer engagement across photography, inspections and digital campaign assets.

Entry

  • Artwork / Mirror
  • Console
  • Accessories

Living Room

  • 3 Seater Sofa
  • 1 x Occasional Chair
  • Floor Rug (Medium)
  • Coffee Table
  • Entertainment Unit
  • Cushions / Throw
  • Artwork
  • Floor Lamp / Plant
  • Accessories

Dining Room

  • Dining Table
  • 6 x Dining Chairs
  • Artwork
  • Accessories

Kitchen

  • Styling Accessories

Outdoor Dining

  • Outdoor High Bar Table
  • 4–6 Outdoor High Bar Chairs
  • Table Centrepiece

Master Bedroom

  • Queen Ensemble + Bedhead
  • Linen, Cushions & Throw
  • 2 x Bedside Tables
  • 2 x Lamps
  • Floor Rug (Medium)
  • Artwork
  • Occasional Chair

Outdoor (off Master)

  • Outdoor Sofa
  • 2 x Outdoor Chairs
  • Coffee Table
  • Decorative Cushions
  • Outdoor Rug
  • Accessories

Bedroom 2

  • Double Ensemble
  • Linen, Cushions & Throw
  • 2 x Bedside Tables
  • 2 x Lamps
  • Artwork

Bedroom 3

  • Double Ensemble
  • Linen, Cushions & Throw
  • 2 x Bedside Tables
  • 2 x Lamps
  • Artwork
  • Occasional Chair (if required)

Bathroom

  • Towel Set
  • Accessories
Subtotal
$5,450.00
GST (10%)
$545.00
Total AUD
$5,995.00

Extension $950 / week after week 6

Chapter VIDigital Strategy

If you are not at the top of search,
you are invisible.

Broadbeach is an extremely competitive apartment market. Premiere placement plus precision retargeting ensures the campaign reaches active, high-intent buyers — not generic impressions.

REA Premiere Listing

$2,409

The flagship product on realestate.com.au — and the single most powerful exposure tool in the Australian market. Your property is locked into top-of-search positioning for the entire launch window, displayed in the largest possible listing format with expanded photography, premium branding and a fully featured property summary. Automatic refresh cycles re-surface the listing as new buyers enter the market, so the campaign never loses momentum. Premiere is reserved for properties where first-impression visibility, buyer competition and a premium result genuinely matter — and where being seen first, biggest and most often translates directly into price.

REA Audience Maximiser

$1,995

An intelligent buyer-matching layer that extends the campaign well beyond realestate.com.au. Using REA's first-party buyer data, your listing is served to the most relevant high-intent audiences across the wider web, partner networks and editorial environments — including active apartment buyers, interstate relocators researching the Gold Coast, downsizers, and lifestyle purchasers actively comparing coastal opportunities. Campaign inclusions: 800–2,000+ estimated clicks, 21-day campaign duration, 5 additional postcode or state targeting areas, and 2 days of Inspection Boost. The result is a meaningful uplift in qualified enquiry, deeper engagement with the listing, and a measurable expansion of the buyer pool competing for your property.

Domain Platinum Listing

$1,030

Domain's highest-level listing upgrade, designed to maximise visibility, buyer reach, and premium positioning throughout the campaign. Your property is consistently presented at the top of buyer search results with enhanced visual prominence, unlimited listing duration, weekly listing refresh, listing bump functionality, and automated digital & social advertising across Google, Instagram and Facebook — including Meta video promotion. For prestige property, visibility matters. Domain Platinum ensures the home maintains a strong digital presence throughout the campaign and continues reaching qualified buyers at scale.

Domain Social Boost Campaign | Tier 3

$1,269

A premium, high-intensity two-week digital advertising strategy specifically suited to prestige property campaigns. Extends exposure beyond the portals and places the home directly in front of highly targeted buyers through sophisticated digital advertising and retargeting across Facebook, Instagram, Google Display Network and Meta video placements. Advanced retargeting technology continuously re-engages buyers who interact with the property, keeping it front-of-mind throughout their search journey. Higher campaign intensity ensures buyers see the property multiple times across different platforms, increasing familiarity, enquiry rates and inspection attendance.

Chapter VII — Cinematic Film

Buyers
purchase emotionally.

A 45–60 second cinematic walkthrough featuring smooth gimbal movement, refined pacing, and an editorial coastal aesthetic. Strategically distributed across REA, Instagram Reels, and database marketing to maximise reach, engagement, and emotional connection throughout the campaign.

$990

Stack of luxury property brochures
Chapter VIIIPrint & Local

Open Home Brochures

$142

A4 landscape, professionally designed and folded. 50 copies — a polished takeaway that keeps the renovation, lifestyle and key features front of mind long after the inspection ends.

“Just Listed” Letterbox

$234

DL double-sided cards delivered to 1,000 surrounding homes within a 1–1.5km radius — reaching upgraders, nearby renters and referral networks that often drive premium competition.

Targeted OutreachBuyers Agent Network

An active network of 200+ buyers agents.

MITCHELL. Prestige maintains an active database of over 200 buyers agents across the Gold Coast and interstate markets.

As part of our campaign strategy, we personally contact buyers agents to discuss the property directly and identify aligned buyers currently ready to transact.

We also host exclusive mid-week twilight buyers agent previews, providing agents the opportunity to privately experience and present the property to their clients before or alongside public campaign activity.

This strategy allows us to access highly qualified buyers already represented and actively searching within the prestige market.

By the numbers

200+

Active buyers agents across the Gold Coast and interstate prestige markets.

Mid-week

Twilight buyers agent previews

Private viewings ahead of or alongside the public campaign.

Champagne Launch — Open Home Experience

A first viewing curated as a luxury champagne experience.

The first open home will be curated as a luxury champagne viewing experience designed to create emotional connection and memorable buyer engagement.

Rather than a rushed transactional inspection, buyers are invited to experience the home in a relaxed and elevated environment.

This approach encourages buyers to slow down, emotionally connect with the lifestyle on offer, and envision themselves living within the home — an important driver in achieving premium outcomes within the prestige market.

The experience

  • Instrumental background music
  • Scented candles
  • Champagne service
  • Curated hors d’oeuvres
Chapter IXCampaign Rollout

The first fourteen days are the most important.

Week I

Launch

  • Photography, floor plan & video finalised
  • REA Premiere & Domain Platinum listings live
  • Social campaign launched
  • Database email sent
  • Letterbox campaign distributed
  • First open home conducted

Week II

Momentum

  • Buyer follow-up calls
  • Ongoing inspection management
  • Social media retargeting
  • Domain Social Boost live
  • Buyer feedback reporting

Week III

Negotiation

  • REA auto-refresh positioning
  • Domain weekly listing refresh
  • Strong buyer follow-up
  • Negotiation phase introduced
  • Offer strategy intensified
Chapter XInvestment

The marketing investment. Considered and premium.

Itemised, transparent, GST inclusive.

Every line below is a deliberate choice — built around what actually moves price for a Broadbeach apartment of this calibre: dominant search visibility, emotional presentation and qualified buyer reach.

Sales Essential Photography PackageSixteen professionally edited images — hero exterior imagery, refined coastal interiors, kitchen and bathroom detailing, lifestyle-focused moments, a full floorplan, and three aerial drone perspectives — all professionally edited and editorially graded to create a premium, elevated presentation.
$475
Twilight Photography UpgradeAn additional twilight hero frame capturing the property in its most evocative light — deep coastal blues, warm interior glow and a cinematic, editorial mood that elevates first-impression marketing.
$100
Next Day DeliveryFast-track turnaround so the campaign launches at full strength without losing momentum after shoot day.
$150
REA Premiere ListingThe flagship realestate.com.au product — top-of-search positioning for the full launch window, the largest listing format with expanded photography and premium branding, and automatic refresh cycles that continually re-surface the property to new buyers entering the market. Reserved for premium campaigns where first-impression visibility translates directly into competition and price.
$2,409
REA Audience MaximiserREA's premium buyer-matching layer — extending the campaign across the wider web and partner networks using first-party buyer data. Campaign inclusions: 800–2,000+ estimated clicks, 21-day campaign duration, 5 additional postcode or state targeting areas, and 2 days of Inspection Boost. Re-engages active apartment buyers, interstate relocators, downsizers and lifestyle purchasers, lifting qualified enquiry and expanding the pool of buyers competing for your property.
$1,995
Domain Platinum ListingDomain's highest-level listing upgrade — #1 ranked placement with enhanced agent and agency branding, unlimited duration, premium eBrochure distribution to active buyers, weekly listing refresh, listing bump functionality, and automated digital & social advertising across Google, Instagram and Facebook including Meta video promotion. Maintains strong digital presence and reaches qualified buyers at scale throughout the campaign.
$1,030
Domain Social Boost Campaign | Tier 3 (2 Weeks)A premium, high-intensity two-week digital advertising strategy extending exposure beyond the portals. Multi-platform distribution across Facebook, Instagram, Google Display Network and Meta video placements. Advanced retargeting technology re-engages buyers who interact with the property, while increased ad frequency ensures the property remains highly visible within the digital spaces where premium buyers spend their time.
$1,269
Cinematic VideographyA 45–60 second walkthrough with coastal pacing and an editorial feel — distributed across REA, Instagram reels, eDM and stories.
$990
Open Home BrochuresPremium printed take-home leave-behind. Reinforces the property in a buyer's hand long after the inspection.
$142
“Just Listed” Letterbox CampaignTargeted distribution through Broadbeach and surrounds — capturing local move-up buyers and curious neighbours.
$234
Property Styling — LUMA Design Co. (6 weeks)Full residential styling for the duration of the campaign — 4 weeks hire plus 2 complimentary weeks (6 weeks total from install). Inventory curated room-by-room across entry, living, dining, master, second and third bedrooms, balcony and bathroom to elevate photography, inspections and every digital asset. Delivery, installation and removal included. GST inclusive.
$5,995

Marketing campaign subtotal

$8,794

Property styling (6 weeks)

$5,995

Combined investment — GST inclusive

$14,789

Our marketing strategy is designed to create emotional connection, buyer urgency, and competitive tension. Every campaign element is carefully selected to position the property at the highest level and maximise buyer engagement across both digital and local channels.

The full offer at a glance

Marketing campaign

$8,794

GST inclusive

Property styling (6 weeks)

$5,995.00

GST inclusive

Combined investment

$14,789

All-in, GST inclusive

What's included in the offer

Full editorial campaign

Photography, video, copywriting, brochure design and digital assets — built and managed end-to-end.

REA Premiere + Audience Maximiser + Domain Platinum + Social Boost

Maximum exposure across Australia's two largest portals, with intelligent retargeting and high-intensity social advertising to keep qualified buyers engaged.

6 weeks of professional styling

4 weeks hire plus 2 complimentary, fully installed and removed by LUMA Design Co.

Dedicated negotiation

Buyer feedback, weekly vendor reporting and Summer's personal handling of every offer through to unconditional.

Curated for premium outcomes

Every element of the campaign is intentionally curated to elevate the property, attract qualified buyers, and create the competitive tension that drives exceptional results.

Pay-later available

Marketing and styling can be funded through Property.Credit — pay nothing until settlement.

A personal recommendation

While the final marketing spend is always your decision, I strongly recommend each of the elements I have put forward — every inclusion has been carefully selected to give your property the very best chance of achieving a premium result.

Reaching the right buyers is critical. Premium outcomes are created through visibility, positioning, emotional connection, and competitive tension — all of which rely on strategic marketing exposure. The right campaign ensures the property is seen by the broadest and most qualified audience possible, both locally and interstate, creating the conditions for stronger enquiry, stronger competition, and stronger offers.

Every element of the campaign is selected with one objective in mind: positioning the property to achieve the highest possible outcome in the market.

Pay-later options are also available, should you prefer to defer the marketing investment until settlement.

Summer Mitchell — Managing Director & Lead Prestige Agent

Editorial campaign reference
Chapter XINext Steps

Four steps to launch.

  1. 01Confirm authority to act and sign engagement
  2. 02Lock photography, video and floor plan dates
  3. 03Approve campaign copy, headline and price strategy
  4. 04Go live on REA Premiere & Domain Platinum with full launch sequence

Chapter XII

Exceptional homes deserve exceptional marketing.

Mitchell. Prestige

Luxury property representation

Director
Summer Mitchell
Telephone
0403 568 485
Correspondence
summer@mitchellprestige.com.au
LinkedIn
linkedin.com/in/summermitchell01

Marketing Authority

This marketing proposal outlines the agreed promotional strategy and associated costs for the sale of 28 / 122–130 Old Burleigh Road, Broadbeach. The Seller authorises MITCHELL. Prestige to proceed with the marketing activities outlined within this proposal, including payment of marketing expenses, reimbursement of any costs already incurred, and deduction of marketing expenses from trust funds or sale proceeds where applicable.

Accept this proposal

By signing below, you authorise MITCHELL. Prestige to proceed with the marketing strategy outlined in this proposal for 28 / 122–130 Old Burleigh Road, Broadbeach at the agreed investment of $14,789.

Your IP address and timestamp will be recorded as part of this digital acceptance.